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Creating good content that’s relevant for key audiences makes a ton of sense. I love that more companies are creating communications programs that are not about the hard-sell. One of my favorites continues to be P&G’s Sponsor of Moms campaign that it kicked off in 2010 during the Olympics. As a mom, I can hardly control the waterworks when watching the videos, including the one above. If P&G wants to speak to me (busy mother with three kids under the age of 8), these videos certainly are a powerful way to do it. What’s even better for P&G is that I connected with its Sponsor of Moms site via a link on a Facebook friend’s wall. I doubt seriously that friend would have shared a commercial for a cleaning product. Consumers love the mom content and are sharing it. How much better can it get?

WSJ: Meeting Killers

I can trace my distaste for meetings back to my sorority days in college. There was always the girl who WOULD NOT SHUT UP. In my career, I have avoided jobs that required lots of time in conference rooms (why would anyone willingly go from being a newspaper reporter to a line editor??). A story in today’s WSJ breaks down all the personalities that make meetings so distasteful. For me, the ramblers are the most painful!

No. 1 Rule for Content Marketing

My No. 1 rule for good writing: Be interesting.

Sure, I’m a bit obsessed with grammar and admit I loved diagramming sentences in middle school. I keep an AP Stylebook on my desk. I get a thrill from printing out copy, going through it with a pencil and crossing out redundancies.

But all this nerdy copy-editing stuff is secondary to the first rule. After all, if the basic story is not compelling to the intended audience, who cares if your subject and verb agree? O.K., I care, but you get what I’m saying.

The “be interesting” rule is particularly important for my PR peeps to remember these days, as the popularity of content marketing increases.

Also sometimes called corporate journalism or branded media, content marketing is when companies create their own content to build their brands and drive web traffic. Content marketing can include blogs, white papers, web copy, byliners (placed in traditional media) and even social media communication such as Facebook posts and Pinterest boards.

Companies are jumping on the content bandwagon because traditional advertising is become less effective, the black-and-white lines of “real journalism” have faded and people care less about the source of information, as long as it is relevant to their lives.

However, too many companies fail to create content that is useful or interesting. A blog that reads like a bunch of press releases touting the company’s minor successes and community involvement is boring.

Too many PR people begin the content marketing process by thinking about what messages they want to get across. Instead, they need to think more like journalists and strive to write something that is newsy, surprising, helpful and/or thought provoking.

Because what’s the point of good writing if nobody reads it?

newsweek:

Ask a Copy Editor!
Ever have a grammatical question you want an expert’s view on? Do you wake up at night wandering wondering if you used that semicolon correctly? Have you found youself chewing on a pencil over single vs. versus double quotation marks? Wonder whether “Etch a Sketch” is hyphenated or not?
Have no fear! We’re launching a new segment here on the nwktumblr called Ask a Copy Editor! It’s exactly what it sounds like! Use Tumblr’s Ask box to submit any and all of your titillating copy/grammar/spelling questions. We’ll pass them on to Newbeast’s expert copy editors and they’ll do there their best to answer all of them right here on our Tumblr. So have at it! 
Submit a question for a copy editor

newsweek:

Ask a Copy Editor!

Ever have a grammatical question you want an expert’s view on? Do you wake up at night wandering wondering if you used that semicolon correctly? Have you found youself chewing on a pencil over single vs. versus double quotation marks? Wonder whether “Etch a Sketch” is hyphenated or not?

Have no fear! We’re launching a new segment here on the nwktumblr called Ask a Copy Editor! It’s exactly what it sounds like! Use Tumblr’s Ask box to submit any and all of your titillating copy/grammar/spelling questions. We’ll pass them on to Newbeast’s expert copy editors and they’ll do there their best to answer all of them right here on our Tumblr. So have at it! 

Submit a question for a copy editor

ShortFormBlog: Pinterest reels in Facebook's former money-making mastermind

shortformblog:

A big get that could make Pinterest more valuable: Tim Kendall has joined the Pinterest team, according to an exclusive interview with CEO Ben Silbermann published by Fortune this morning. As the former Director of Monetization for Facebook, Kendall was responsible for creating the vast…

Sh!t Marketers Say

Creative Loafing Downsizes

I remember when media organizations in Atlanta were pretty snarky about each other’s troubles. When I was a reporter at the Atlanta Business Chronicle, management would try to generate staff spirit by talking about how our circulation numbers were up and the AJC’s were (slowly) declining. What a difference a decade makes. Now, everyone’s numbers are (rapidly) declining, staffs are shrinking and quality is inevitably suffering. I am guessing reporters all over town were sad yesterday when hearing CL’s news. I know I was. And I’m just a PR person.

Creating good content that’s relevant for key audiences makes a ton of sense. I love that more companies are creating communications programs that are not about the hard-sell. One of my favorites continues to be P&G’s Sponsor of Moms campaign that it kicked off in 2010 during the Olympics. As a mom, I can hardly control the waterworks when watching the videos, including the one above. If P&G wants to speak to me (busy mother with three kids under the age of 8), these videos certainly are a powerful way to do it. What’s even better for P&G is that I connected with its Sponsor of Moms site via a link on a Facebook friend’s wall. I doubt seriously that friend would have shared a commercial for a cleaning product. Consumers love the mom content and are sharing it. How much better can it get?

WSJ: Meeting Killers

I can trace my distaste for meetings back to my sorority days in college. There was always the girl who WOULD NOT SHUT UP. In my career, I have avoided jobs that required lots of time in conference rooms (why would anyone willingly go from being a newspaper reporter to a line editor??). A story in today’s WSJ breaks down all the personalities that make meetings so distasteful. For me, the ramblers are the most painful!

No. 1 Rule for Content Marketing

My No. 1 rule for good writing: Be interesting.

Sure, I’m a bit obsessed with grammar and admit I loved diagramming sentences in middle school. I keep an AP Stylebook on my desk. I get a thrill from printing out copy, going through it with a pencil and crossing out redundancies.

But all this nerdy copy-editing stuff is secondary to the first rule. After all, if the basic story is not compelling to the intended audience, who cares if your subject and verb agree? O.K., I care, but you get what I’m saying.

The “be interesting” rule is particularly important for my PR peeps to remember these days, as the popularity of content marketing increases.

Also sometimes called corporate journalism or branded media, content marketing is when companies create their own content to build their brands and drive web traffic. Content marketing can include blogs, white papers, web copy, byliners (placed in traditional media) and even social media communication such as Facebook posts and Pinterest boards.

Companies are jumping on the content bandwagon because traditional advertising is become less effective, the black-and-white lines of “real journalism” have faded and people care less about the source of information, as long as it is relevant to their lives.

However, too many companies fail to create content that is useful or interesting. A blog that reads like a bunch of press releases touting the company’s minor successes and community involvement is boring.

Too many PR people begin the content marketing process by thinking about what messages they want to get across. Instead, they need to think more like journalists and strive to write something that is newsy, surprising, helpful and/or thought provoking.

Because what’s the point of good writing if nobody reads it?

newsweek:

Ask a Copy Editor!
Ever have a grammatical question you want an expert’s view on? Do you wake up at night wandering wondering if you used that semicolon correctly? Have you found youself chewing on a pencil over single vs. versus double quotation marks? Wonder whether “Etch a Sketch” is hyphenated or not?
Have no fear! We’re launching a new segment here on the nwktumblr called Ask a Copy Editor! It’s exactly what it sounds like! Use Tumblr’s Ask box to submit any and all of your titillating copy/grammar/spelling questions. We’ll pass them on to Newbeast’s expert copy editors and they’ll do there their best to answer all of them right here on our Tumblr. So have at it! 
Submit a question for a copy editor

newsweek:

Ask a Copy Editor!

Ever have a grammatical question you want an expert’s view on? Do you wake up at night wandering wondering if you used that semicolon correctly? Have you found youself chewing on a pencil over single vs. versus double quotation marks? Wonder whether “Etch a Sketch” is hyphenated or not?

Have no fear! We’re launching a new segment here on the nwktumblr called Ask a Copy Editor! It’s exactly what it sounds like! Use Tumblr’s Ask box to submit any and all of your titillating copy/grammar/spelling questions. We’ll pass them on to Newbeast’s expert copy editors and they’ll do there their best to answer all of them right here on our Tumblr. So have at it! 

Submit a question for a copy editor

ShortFormBlog: Pinterest reels in Facebook's former money-making mastermind

shortformblog:

A big get that could make Pinterest more valuable: Tim Kendall has joined the Pinterest team, according to an exclusive interview with CEO Ben Silbermann published by Fortune this morning. As the former Director of Monetization for Facebook, Kendall was responsible for creating the vast…

Sh!t Marketers Say

Creative Loafing Downsizes

I remember when media organizations in Atlanta were pretty snarky about each other’s troubles. When I was a reporter at the Atlanta Business Chronicle, management would try to generate staff spirit by talking about how our circulation numbers were up and the AJC’s were (slowly) declining. What a difference a decade makes. Now, everyone’s numbers are (rapidly) declining, staffs are shrinking and quality is inevitably suffering. I am guessing reporters all over town were sad yesterday when hearing CL’s news. I know I was. And I’m just a PR person.

No. 1 Rule for Content Marketing

About:

A PR firm owner and former journalist watches how the media landscape is changing and remains passionate about storytelling in all its forms.

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