Creating good content that’s relevant for key audiences makes a ton of sense. I love that more companies are creating communications programs that are not about the hard-sell. One of my favorites continues to be P&G’s Sponsor of Moms campaign that it kicked off in 2010 during the Olympics. As a mom, I can hardly control the waterworks when watching the videos, including the one above. If P&G wants to speak to me (busy mother with three kids under the age of 8), these videos certainly are a powerful way to do it. What’s even better for P&G is that I connected with its Sponsor of Moms site via a link on a Facebook friend’s wall. I doubt seriously that friend would have shared a commercial for a cleaning product. Consumers love the mom content and are sharing it. How much better can it get?
Creating good content that’s relevant for key audiences makes a ton of sense. I love that more companies are creating communications programs that are not about the hard-sell. One of my favorites continues to be P&G’s Sponsor of Moms campaign that it kicked off in 2010 during the Olympics. As a mom, I can hardly control the waterworks when watching the videos, including the one above. If P&G wants to speak to me (busy mother with three kids under the age of 8), these videos certainly are a powerful way to do it. What’s even better for P&G is that I connected with its Sponsor of Moms site via a link on a Facebook friend’s wall. I doubt seriously that friend would have shared a commercial for a cleaning product. Consumers love the mom content and are sharing it. How much better can it get?
Posted 11 months ago
